MobileNOW! Brings Pay-as-You-Go Parking to West Reading

01/05/2020 12:55:00PM EST

MobileNOW!, the global technology innovator with the world’s most flexible and user-friendly mobile payment solution for parking, is now providing an additional payment option for customers parking in the Borough of West Reading, Pennsylvania.

Previously, customers parked and paid using the free MobileNOW! app and prepaid mobile wallet. Pay-as-you-go (PAYG) parking is designed for those who may not wish to prefund their account for parking transactions, such as infrequent visitors.

“We’re excited to support West Reading and the Lehigh Valley in bringing new technologies and flexible options for customer convenience,” said Lee Whittemore, MobileNOW! Vice President of Operations. “The mobile wallet is a great option for frequent parkers (and has a lower convenience fee). Providing convenience means listening to your customers, and the pay-as-you-go option gives customers even more flexibility in how they pay for their parking sessions.”

The Borough of West Reading is seated in the Lehigh Valley, where MobileNOW! is widely adopted. MobileNOW! and the Lehigh Valley leverage shared programs to create an ecosystem of convenience in the broader community.

For more information about the Borough of West Reading, visit https://www.westreadingborough.com/.