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MobileNOW! Supports Small Business Saturday in Bethlehem Third Year in a Row

11/23/2019 11:20:03AM EST

MobileNOW!, the global technology innovator with the world’s most flexible and user-friendly mobile payment solution for parking, has partnered with the City of Bethlehem, Pennsylvania to encourage local patrons and visitors to “shop small” on Small Business Saturday.

The Shop Small movement began as an effort to impact local communities across the United States. According to the 2019 Small Business Economic Impact Study, for every dollar a consumer spends at a small business, approximately 67 cents stays within the community.

On Saturday, November 30, 2019, customers parking in on-street spaces will receive three hours free parking when they start their session using the MobileNOW! app.

“We are so excited to join Bethlehem for the third year offering free parking to customers on Small Business Saturday,” said Lee Whittemore, MobileNOW! Vice President of Operations. “This is an important tradition to support local businesses during the giving season, and Bethlehem attracts both local patrons and visitors from afar.”

MobileNOW! is participating in several free parking promotions throughout the Lehigh Valley, including Small Business Saturday in West Reading and the day before Thanksgiving in Allentown. Starting on Black Friday, the City of Easton is providing free parking every weekend through December 22.

For more information about the Bethlehem Parking Authority, visit https://bethpark.org/.

About MobileNOW!, LLC

MobileNOW! LLC is the global pioneer, innovator and leading provider of mobile payment for parking. The customizable MobileNOW! platform, also known as the world’s most flexible and user-friendly mobile payment solution for parking, has expanded into nine countries and is the only mobile payment solution developed by parking professionals with operations experience. MobileNOW! dramatically improves customer experience and client revenues. MobileNOW! enables virtual payment and offers full enforcement, management and reporting capabilities.

For more information, visit www.mobile-now.com. For media inquiries, contact media@mobile-now.com.